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Recently, the China Department Store Business Association released the group standard "Key Performance Indicators (KPI) System for Department Store and Shopping Center Operations", which is divided into five categories and 32 indicators. For the convenience of international comparison and reference, the Chinese English translations of various indicators in the standard system are listed as follows:
1. Financial indicator sequence, performance indicator formula (stock indicator), meaning and analysis: 1. Operating Revenue Operating Revenue Operating Revenue=Net operating gross profit during the statistical period+Self operated sales revenue+Rent+Marketing expenses+Property management fees+Other operating income - Sales discounts or allowances Measuring the bargaining power of shopping malls towards merchants. EBITDA measures the cost and expense control, profitability, and effectiveness of a shopping mall during the statistical period, excluding interest, taxes, depreciation, and amortization. 3EBITDA return rate EBITDA return rate=EBITDA during the statistical period/cumulative capital investment measures the return on investment in commercial real estate. 2. Sales Index Sequence Performance Indicator Formula (Stock Indicator) Meaning and Analysis: 1. Passenger Flow Footfall: The number of customers entering the mall during the statistical period. Long term statistics measure the geographical characteristics of the market where the mall is located, the size of the target customer group, the malls positioning, and the attractiveness of the business combination to customers; Short term statistics measure the promotion intensity of marketing activities. During the period of Retail Sales, the total retail sales of

3. Investment Promotion Index Sequence Performance Indicator Formula (Stock Indicator) Meaning and Analysis 1 Area Utilization Rate (%) Space Utilization Rate (%) Area Utilization Rate=Operating Area (or Rentable Area)/Building Area * 100% Measures the planning abili

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